I've spent most of my career in the gap between strategy and what actually happens next.
I'm Apurva Shah — a strategy and transformation practitioner with 14+ years across EY, Deloitte, and defence-tech. I work with PE/VC funds, mid-market leadership teams, and corporate development functions to turn strategy into measurable commercial outcomes.
Now I run Aethon Ventures, a consulting practice built on one principle: bring the senior practitioner to the problem, not a brand name with junior teams.